From the desk of... The LinJen Promotions Creative Team RE: Notable New Product Rollouts
  Solutions #53

Do you want to make certain your clients and prospects take note of your newest product or service? Then think comprehensively.

As printing and promotion specialists, we can help you cover all your marketing bases so you showcase your latest and greatest as broadly as possible. A few ideas follow:

Inform your customers with new collateral. Sure, it’s tempting to use up existing inventory of sales literature and then update your brochures and sell sheets. Don’t do it! Make sure every marketing communication you distribute is current. You wouldn’t want to chance that a key prospect gets conflicting messages about your offerings.

Deliver information via dimensional direct mail or at exciting event-marketing occasions. Whenever you launch a new product, look for creative tie-ins. If your product is for an automotive market, choose a direct mail vehicle (no pun intended) that literally has wheels, such as a car-shaped tissue box with copy, “You’ll literally cry with joy when your engine revs with our new…” There are thousands of clever, imprint-ready products to relate to most any market and we can easily research and identify choices for you.

Generate excitement. Look for opportunities to cross-promote. We can economically print pressure-sensitive stickers that tout what’s new from your organization. Place them on shopping bags, shipping boxes, envelopes, even invoices. They’ll intrigue recipients to find out more.

Create intriguing press kits. We can coordinate brochures, letterhead for press releases, folders, and an appropriate dimensional product to entice recipients to contact you for more information. A great example is when Holiday Inn launched its Nick Hotel in Orlando, Florida. The press received informational kits that included a Sponge-Bob imprinted pillowcase.

With well-timed, well-coordinated and comprehensive materials you can ensure your product launch achieves the recognition it deserves. Give us a call at 708-478-8222 or send us an e-mail and let’s discuss a rollout that’s simple, strategic, and successful.

Don Dames  Sharon Parney  Linda Heyse-Highland
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LinJen Promotions Inc. 9910 W. 190th Street • Suite A Mokena IL, 60448 Ph: 708-478-8222  •  Fax: 708-478-6222
E-mail: sales@linjen.com