Word of mouth is one of the most powerful forms of advertising around. How many times have you sought out a particular product or service because of a positive review from a friend or colleague?
You may even use this type of advertising in your own business. Testimonials are frequently found in brochures and collateral materials, on company websites, even scattered around buildings – tacked to cubicle walls, quoted in company newsletters, posted in the lobby or reception area – wherever they can perform their job of motivating, instilling a sense of pride, and creating trust.
We’re no different. We would love to be able to promote the successes we’ve helped you create using promotional products. But we can’t do it without your support. We need your help – not only to put it into words, but to do so in a way that stresses tangible results.
Every business measures success differently. In our case, numbers are important, especially percentages. A ___% increase in sales. Attendance that was ___% higher than last year. A ___% jump in response rates. You know these are the kinds of results that promotional products can help produce, and you can help spread the word.
The next time we sit down together to discuss a promotion, we may ask about testimonials. You might not think of your marketing efforts as being particularly noteworthy, no matter how successful they may be. But your success is how we measure our success, and like you, we’re always interested in promoting our business.
As always, we hope you find this e-letter of interest. If you think the products shown might be appropriate for an upcoming promotional opportunity, let us know and we’ll provide you with more information about them. Just give us a call at 708-478-8222 or send us an e-mail!