It’s getting to be that time of year when folks near the end of their calendars. Soon they’ll be opening mail in hopes of receiving that annual business gift to keep them on schedule. The smartest of marketers will position their promotional gift calendars as the “keepers” by adding value beyond the typical date-tracking function of the item.
Here are a few examples:
Cater to your market. An automotive repair shop can use the calendar it gives clients to remind them of important annual maintenance checks for their cars. For example, in the month of May, they can imprint a date recommending that Freon be checked for maximum air conditioner performance. A landscaping service can imprint reminder dates for quarterly fertilizer and pest control. By making your calendar a valuable tool to remind customers of life’s little details, you’ve gone far to ensure its place in the households of your target audience.
Promise monthly savings. Another surefire method to boost the staying power of your promotional calendar is to design one with monthly coupons that can be clipped off the bottom. This is an excellent tool for restaurants, grocery stores, dry cleaners or other service/consumer businesses.
Go for multifunction. There are many promotional calendar designs and formats available today. Look for choices that include notepads or shopping list forms. Some include conversion tables for metric measures, which can be handy in the kitchen or the garage. Others can be personalized with photos, making the calendar a decorative object of personal pride. The key is setting your calendar apart with that extra little something of use.
There are many other ways to add value to a calendar gift. When you’re ready to plan your next batch of calendars for clients or prospects, pencil us in for a date! Just call us at