From the desk of... The LinJen Promotions Creative Team RE: Promotions to Ease Clients’ Energy Concerns
  Solutions #84
 

Looking for a way to connect with clients and prospects that is both timely and relevant? A fuel-focused campaign will have universal appeal.  

First, think awareness. Show your company’s concern by planning a promotion that illustrates a commitment to better energy efficiency. If your company has put in place measures to conserve energy – whether by improving insulation, keeping thermostats set at the recommended 78 degrees or setting up a car-pooling club – let your customers and prospects know. A simple mailing or bill-stuffer that includes the message, “We Care About Energy Efficiency” will get extra mileage when you add an imprinted product.

Next, a favorite promotion these days – particularly with radio stations and auto dealers – is to conduct a drawing for free gas. However, the promotion can apply to any business that wants to build traffic or capture customer information. You can give away a set dollar amount (e.g., “Win $500 Worth of Gas”) or promise to fill the tank of the winner for a specified period (“We’ll fill your tank for three months!”). Pump-shaped key tags are an excellent tie-in. Pass them out or mail them to everyone who fills out an entry form. Auto dealers can use miniature gas tank-shaped analog clocks as a gift with a test drive, for example, which is the action needed to be entered into the drawing for free gas. The message could be, “Isn’t it time to buy a more fuel-efficient car?”

Consider sending your best clients or key prospects a cookie jar shaped like a gas tank to announce the drawing, along with a note asking, “How would you like us to put some cash in your cookie jar?” The hook: They enter the drawing by agreeing to a sales presentation in which you outline how your company saves their company money and fuels their business with good ideas.

If you’d like to discuss any of these ideas further, or brainstorm other ways to show clients your concern for how the price of fuel is affecting them, call us at 708-478-8222 or send us an e-mail.

 
 
Don Dames  Sharon Parney  Ruth Wojciechowski  Linda Heyse-Highland
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LinJen Promotions Inc. 9910 W. 190th Street • Suite A Mokena IL, 60448 Ph: 708-478-8222  •  Fax: 708-478-6222
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