From the desk of... The LinJen Promotions Creative Team RE: Event Invitations That Score!
  Solutions #63

Your event will only be as successful as its invitation. Think about it – if your intended guests don’t bother to open your invite, you’ve completely struck out. So what insures a home-run invitation? Here are five secrets:

Invitations should be cleverly thematic. By this, we don’t mean car-shaped stationery for an auto show. We mean something that speaks more intimately to the occasion in a unique way. So rather than thematic stationery, try screen-printing a guest pass on a keychain, then add a note card specifying the date/time of the event. Tie it all together with a message basically saying, “Rev up for an exciting showcase of automotive ingenuity.”

Invitations should be quality. If the paper is flimsy, the copy has poor grammar or the print job is splotchy, why should the person you’re inviting think the event will be top-rate? We’ll ensure that every component of an invitation represents your event in a flattering light.

Invitations should be interactive. For example, send jars of spaghetti sauce with customized labels to announce an Italian dinner. Enclose a “recipe” card stressing the recipient is a key ingredient to the occasion’s success. Not only will recipients interact with the invitation when opening it, they’ll be exposed again when they whip up an easy supper.

Invitations should be personalized. Today’s digital technology allows for inexpensive personalization. We can take your guest list and treat each individual like the VIP he/she wants to be.

Invitations should be bulky. Make your event stand out in a pile of mail with unusual packaging. Try shaped boxes, vinyl envelopes filled with confetti or interesting sound-chips to intrigue potential guests. Cards that play “Auld Lang Syne” ring in a New Year’s invitation and fireworks tubes make a wonderful tie-in for July 4th picnics.

We invite you to call us at 708-478-8222 or send us an e-mail and we can “batter up” to score enough attendees to fill your event “stadium.”

Don Dames  Sharon Parney  Linda Heyse-Highland
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LinJen Promotions Inc. 9910 W. 190th Street • Suite A Mokena IL, 60448 Ph: 708-478-8222  •  Fax: 708-478-6222
E-mail: sales@linjen.com