LinJen Safety
Linda Heyse-Highland and Jennifer Savor, Founders of LinJen Promotions
Fan Mail
"Linda's experience in the field of promotional products and safety is remarkable. If you want to motivate your sales force or if you want to promote safety in the workplace, Linda has the creative resources to uniquely design a progam for you that will achieve maximum results. I highly recommend Linda and the entire LinJen company for any of your promotional product needs."
M. Rosenberg, Impact Marketing Group, Ltd.
It's been said ...
"Safety is like a lock - but you are the key."
Author Unknown

"Safety is a cheap and effective insurance policy."
Author Unknown
Case Study
A construction company used this rugged sport cooler to promote safety at the job site. The vibrant orange color tied in well with the safety theme, and the spacious cooler enabled workers to carry their beverages and lunch to the job site.
Sport Cooler
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Effective Safety Incentive Programs
While safety programs have been around for decades — serving to focus employees on behaviors that will create safe and efficient environments — a safety incentive program, if implemented successfully, has other positive effects on corporate culture. Such programs can help to create shared experiences among a workforce, while also teaching better safety behaviors. The result can help change the entire culture of your workforce in a positive way.

Follows are some tips to starting up an effective program ... whether you're planning your first safety promotion or looking to start a new campaign.

Getting Started
Work Safe
Experts agree that one of the first steps in setting up an effective safety promotion program is to define your goals. This generally involves two steps: first, educating and motivating employees to do what you want them to do (for example, using seat belts); and second, rewarding employees when they achieve the desired result.

Another key question to ask yourself is: What, exactly, do you want to accomplish? As soon as you have defined specific goals (for example, increasing safety meeting attendance from 50 percent to 80 percent; or reducing recordable injuries by 20 percent), you have a baseline to measure against.

"Basically, there needs to be an evaluation and understanding of the safety issues at hand, a plan with which to address them and objectives to correct them with measurable metrics," said Lisa Esposito, marketing manager of Rymax Marketing Services Inc., of Pine Brook, N.J.

Part of the program should involve proper training to prevent accidents. Healthy employees are critical to any company. Employees who are healthy are happier, more alert and more responsive to making sure they work safely. There is a trend to include this health aspect in safety programs. Workers out sick can be just as costly to a company as workers out on job-related injuries. So, try to plan a proactive, rather than a reactive program.

Proactive recognition programs, for example, might emphasize working safely as a behavior. Employees would be rewarded for:
  • Reporting injuries immediately, no matter how minor.
  • Using safe procedures and practices.
  • Complying with all safety rules.
  • Warning co-workers about safety issues, hazards or dangerous situations.
  • Submitting safety suggestions.
  • Participating on safety committees or teams.

Some of these behaviors are mandatory and others are voluntary. But, all of them—no matter how significant or insignificant they might seem—should be recognized. Positive reinforcement and recognition strategies can help increase the frequency of these behaviors.

SOURCE: Premium Incentive Products Magazine, September/October 2010

If you're ready to get started on your Safety Incentive Program, give us a call at 708-478-8222 or send us an email.

Looking forward to helping you stay safe!
Linda Heyse-Highland
708.478.8222 x225